Joe Levi:
a cross-discipline, multi-dimensional problem solver who thinks outside the box – but within reality™

Google to serve ads based on your credit score?

GoogleSome of you may remember when Google teamed up with the credit score company (anyone remember the name?). They’ve laid low ever since… until today.

Via Twitter, Google is preparing to serve ads for “high-end” or “luxury” goods and services to people with higher credit scores. No one is going to complain about that, right?

It’s what’s been unsaid that worries me. What about the people with low credit scores? Will Google Ads now target the less financially savvy with ads for payday loans and high-interest “same as cash” credit cards and other predatory lending schemes?

What do you think?


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