The following is a sponsored review
For some people a ‘blog is just a personal outlet for rantings, for voicing of their personal opinion about varied topics. For others its a means of sharing the ‘blogger’s knowledge with anyone who might be looking for something similar. I’d like to consider myself to belong to the latter camp. I post what information I come across that is helpful to me. I post solutions to problems that I’ve devised in my personal and professional lives. I post calls to action regarding topics that I follow. If you’re reading this, you either know me personally, or found my site though a search of a topic that you’re interested in. In either case, you are part of my audience. Hopefully what you find here will be of value to you (as it was to me). If it’s not, please comment and add your knowledge of the topic, or your opinion thereof.
Herein lies another classification of ‘blogger: those who write for themselves and those who write for others. If you’re like me, and writing for your audience, you value every visitor (whether their opinions align with theirs or not), you want your reader-base to grow, and for those readers to return with some level of frequency.
The big question is how to do that.
That’s where the line between “personal ‘blog” and “company website” becomes pretty blurry. Building an audience is basically the same for either, and the concepts of one can very easily be applied to the other.
From “considering your niche” to “becoming a reliable resource,” this article is a must read for anyone who is responsible for any content on the web.
If I could offer up one more tip: Pay attention to your grammar, spelling, and writing style. Nothing kills credibility faster than spelling something wrong, or using a word incorrectly.
One good example from their article that I’d like to underscore here is using cross-site advertising by involving other bloggers related to your niche. For example, if you wanted a blogger like me to write an article for you, you could review you could view my profile and select me as an author of a sponsored review. Or, you could offer your bid to a group of authors and select the sites that you think would be the best match.
You can read the full article here.