Joe Levi:
a cross-discipline, multi-dimensional problem solver who thinks outside the box – but within reality™

AT&T Cripples BlackBerry handset to prevent competition with the iPhone

image Via /. and BlackBerryCool.com, AT&T is reportedly crippling the BlackBerry 8820 by (among other things) removing GPS functionality. While it’s not uncommon for carriers to cripple remove non-essential functionality from the handsets they offer, it is quite something else when they do so to prevent a handset from seeming superior (or be competitive) to another handset — in this case: the iPhone.

First, this is a major piss off to AT&T customers looking to get their hands on the BlackBerry 8820 mid-September, but what’s more important is why AT&T chose to do this. Apparently – and remember, this is coming from someone inside AT&T – the carrier didn’t want to launch a device that would seem superior (or be competitive) to the iPhone. Sounds a little crazy, until you realize that a GPS/Wi-Fi’d device with push email and no funny-texting touch screen that’s subsidized in price sounds a bit more appealing than a $500 device that enterprise customers can’t use.

We’ve been told that RIM was apparently livid over the decision (and with good reason), but AT&T basically said “do it or we won’t buy the 8820 or any future devices from you” and RIM backed down. Our AT&T informant also said that this was a call made by top RIM/AT&T brass…

Anyone else miss Cingular yet?

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1 Response

  1. Daniel says:

    I couldn’t understand some parts of this article AT&T Cripples BlackBerry handset to prevent competition with the iPhone, but I guess I just need to check some more resources regarding this, because it sounds interesting.

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